What is Suhuruliya
In an endeavor to promote the social and economic empowerment of rural women in Sri Lanka through the use of ICT-enabled entrepreneurship, the Information and Communication Technology Agency (ICTA) initiated the “Suhuruliya” program a few years ago. Recognizing the importance of this cause, the Ministry of Technology, the Ministry of Child and Women Affairs, and META joined forces with ICTA in 2022 to support and empower 2,000 rural female entrepreneurs through the Suhuruliya Program on Digital Marketing.
This collaborative effort garnered remarkable attention, attracting 2,200 female entrepreneurs who eagerly participated in the program held across all 24 districts of Sri Lanka. The program’s primary focus was to provide practical training on digital marketing tools and platforms, emphasizing their effective utilization for business growth. Participants received hands-on guidance, enabling them to grasp the strategies and techniques necessary to harness the power of digital marketing.
The Suhuruliya program, with its comprehensive digital marketing training and subsequent technology diffusion initiatives, stands as a shining example of collaborative efforts to uplift rural women entrepreneurs in Sri Lanka. By equipping them with the necessary knowledge and tools, this program has paved the way for their increased economic independence and success in the digital era.
What we have done so far
This program has been designed to equip female entrepreneurs with knowledge, skills, and competencies that have been identified as necessary to use Digital Marketing tools and platforms effectively to grow their businesses. It provided theoretical and hands-on training enabling participants to quickly gain knowledge on how to use digital marketing effectively to grow their businesses.
Initiation: The Suhuruliya program was launched by the Information and Communication Technology Agency (ICTA) to promote social and economic empowerment of rural women through ICT-enabled entrepreneurship.
Partnerships: In 2022, the Ministry of Technology, the Ministry of Child and Women Affairs, and META joined hands with ICTA to collaborate on the program. This partnership brought together expertise and resources from multiple entities to enhance the program’s impact.
Digital Marketing Training: The program focused on equipping rural female entrepreneurs with digital marketing skills. Hands-on training was provided on various digital marketing tools and platforms, ensuring participants gained practical knowledge to effectively utilize these resources for business growth.
Nationwide Outreach: The Suhuruliya program was conducted across all 24 districts of Sri Lanka, ensuring widespread accessibility for rural women entrepreneurs. The program attracted a significant response, with over 2,200 female entrepreneurs actively participating